Many email marketers find it challenging to make their emails stand out in users' inboxes and get them to open them. With open rates, you can measure your customers' engagement and monitor your deliverability and success. They have to open your email for you to get them to buy something. Whether it's a weekly update or a holiday promotion email, this is true. If they don't open it, they'll never read the engaging copy you wrote. In this article, you will learn how to increase email open rates.
How To Increase Email Open Rates In 5 Effective Methods?
Readers won't connect and convert if they don't open the email. That is why marketers use email open rates to see how well their email campaigns are doing. But it's been hard to get more people to open the emails because the reader's choice is affected by many things. They notice the sender's name, the number of emails received, the importance of the subject line, the time the emails are sent, and so on.
How to increase the email open rates- Key takeaways:- Develop Actively Engaged Segments.
- Make tailored subject lines.
- Regularly clean up your lists.
- Pick the best time to send.
- Keep an eye on performance.
Let's dive into the details.
Develop Actively Engaged Segments
Effective email marketing depends on targeting groups that are interested in what you're sharing. If a subscriber meets specific criteria based on how recently and how often they connect, they will let you know who you should connect to and automatically update you. As you add more factors to make segments more specific, it gets easier to target segments with relevant content that gets more opens.
Your segment definition should include people in your main list who have opened or clicked on your email or subscribed to your list lately. To start, you should add conditions that include people who have opened or clicked on your emails in the last 30 days or joined your main list in the last 15 days.
Evaluate Segment's Performance
Next, look at how well your section did and change the time range to get more or fewer people to watch more closely. If your open rates are well above 20%, include people who have interacted with your emails in the last 60 days instead of just the previous 30. However, if your open rates drop below 20%, shorten this time frame (for example, to 14 days) until you find your most interested customer base.
Also, the criteria for your segment should match how often your brand usually sends emails. For example, if you send emails daily, your segment will differ from someone who only sends emails once a week.
You can use the 30-, 60-, and 90-day engaged segment approach, or you can make email frequency segments to decide who should get emails every day, every week, or every month.
Lastly, improve your segmentation by providing more detailed criteria. This will allow you to send personalized content based on a person's past purchases, hobbies, email habits, location, and other factors. People will be more likely to open your personalized emails.
Make Tailored Subject Lines
Make relevant emails with clear, short, and engaging subject lines to get the attention of a group that is already interested. Don't send too much content to your followers; make sure there are clear calls to action (CTAs) for flash sales or recent changes. Add the recipient's first name to the subject line to make it more personal and ensure the content fits their profile or shared goals and pain points.
Personalization can make emails 60% more likely to be opened. When it makes sense, add a feeling of urgency, like a time limit for an email offer, a flash sale, or a reminder about your VIP rewards program. Only use urgency when it makes sense for the message, like when you want to tell people about a VIP rewards program or a flash sale. This will help your open rates go up and keep your audience interested.
Regularly Clean Up Your Lists
It is essential to regularly clean up your primary user list to remove any spam, fake, or inactive email addresses that you may have accumulated over time.
When you get rid of these fake and inactive profiles, your open rates will go up because you'll get rid of profiles that shouldn't be getting your messages and hurting your delivery. This process can also help your sender image with email service providers like Yahoo or Gmail.
Note: How To Check If An Email Is Valid?
Pick The Best Time to Send
Remember that the people you're sending to live in different areas will probably be in different time zones. You can set the time for both flows and campaigns to send messages at a certain time in the receiver's time zone.
If you don't, your email might not get read if you send it too early or too late at night. By sending emails at a certain time in each recipient's local timezone, you can ensure they get read and responded to more often. This personalized touch shows you care about the people you're writing to and value their time. Also, it makes it more likely that your emails will stand out in a crowded inbox and get an answer.
Keep an Eye On Performance
You should constantly monitor the performance of your campaigns and flows. You should track open rates and the other deliverability metrics that affect your sender image. If your open rates go down, something is probably wrong with the emails you send.
You might need to change your message or the conditions of your engaged part for it to connect with your audience again. In either case, keeping an eye on how emails are received will help you keep your sender image in good shape.
After you send a campaign, look at the campaign data to see how well your emails did. If they didn't do as well as you hoped, you can change who you send them to and what they say in your emails. Also, when you make custom reports, especially a report on campaign success, ensure they show how your emails' open rate has changed over time. You can also keep an eye on this speed indicator in benchmarks.
What email open rate is best?
Different industries have different ideal open rates for emails. A good range is 17–28%. Even though these numbers are a good place to start, you should also look up the standards for your industry and compare your metrics to those in that industry.
Which type of email has the highest open rate?
Sending behavior-based emails can get as many as 42.36% of opens, but sending general emails only gets 14.5% to 26.9% of opens. When emails are personalized to the customer journey or behavior instead of generic, they get more open in fields like retail, e-commerce, and financial services.
How to calculate CTR?
There's no need for a click-through rate (CTR) tool to calculate CTR. Just divide the number of clicks by the campaign's number of views to get the answer. In this case, the CTR would be 7% if the promotion received seven clicks and 100 impressions.
