Email marketing is a growing online marketing method for most businesses nowadays. It is an effective tool to reach your customers without bothering them with annoying phone calls or spammy SMSs. You can do more things with an email than any other marketing platform.
A successful email marketing campaign depends on verified email addresses. If you have inactive, wrongly typed addresses or disposable email addresses in your list, your marketing campaign will fall, and the bounce rate of your emails will be high. But how to check the validity of an email? An email verification tool is easier to use for this task. It can help you verify email addresses, find the active ones, and do many other things for you. It is not easy to find the best email validity checker. There are many factors to look for in an email verification tool. In this article we will discuss about "how to choose an email validation tool for business."
What Is An Email Verification Tool?
An automated email validation tool identifies genuine and active emails to keep in the email list. Someone may type the email address wrong while filling out the form. You can even find temporary email addresses on your list. Manually sorting or validating these email addresses will be time-consuming and not worth it for your business. It can make your work easier and more accurate so your email list can be clean and authentic.
What To Look For In An Email Verification Tool?
Some mandatory features need to be present in an email verification tool. If you find these features in a tool, you can go for the tool to manage your email list. Some also have free trial versions, so you can use the features and decide if you want to go for the long term. You can also try them to better understand and choose the best one.
Bulk Email Verification Feature
Your desired email verification tool must have a bulk verification feature to check the email in bulk. This feature allows you to upload a CSV file to check the emails at a time, and it can give you a clean list with all the active emails. Free online email validation tools are available; you can only check one email at a time, and they require manual input.
Real-time verification
It is better to prevent any occurance before it happens. It will save you time if you alert your subscribers when they write the wrong email addresses. It will help you to find real subscribers for your list. Also, real-time verification can help you to maintain the list hygiene. Your required email validity checker must have this feature.
Mailbox Record Verification
Sometimes, you can find an email that looks legitimate, but how can you find this email address active? The only way to validate is through the MX record validation with the mailbox service providers. An email verification tool can check the MX record validation and tell you whether the email is valid or invalid.
Faster Verification
It is not feasible for your customer to wait to validate the email before they confirm the payment. The email validation needs to be lightning-fast. Your customer will abandon the cart if the validation is not good enough
Find email addresses based on roles and catch-all addresses.
People with role-based email addresses are usually part of a particular group or an organization's distribution list. It might be marketing@domain.com. They may be accurate, but role-based email accounts are not very useful. It could be an account that more than one person can view, or it could send your messages to a group of people. In either case, things are not great. There are also compliance risks with role-based texts. If someone subscribes with an email address that many people use, you'll get more spam reports. You might be blocked for that. That email address may have been used to join, but everyone else may think your messages were sent by someone else, which makes you look like a spammer.
Most senders don't want catch all or role based emails on their list because they don't feel personal and can mess up your data by increasing your bounce rate and engagement rate. And that will hurt the email sender's image in the long run.
Integration features
The email validity checker should have an integration facility with most of the online tools to work with. If they have limited integration features, you might not enjoy the diversified working benefits for your campaign.
Why Should You Use An Email Validation Checker?
You may wonder why using an email address validation tool is such a big deal. Using this tool will make your work more effortless and secure. What are the benefits of using an email verification tool? We will discuss the answers below.
- Reduced Bounce Rates: Email open rates are an important metric to measure the success of an email marketing campaign. Invalid or inactive email addresses will never receive any email, or no email will be opened from these users. Due to this, your email open rates will be lower, and you will not get an accurate picture of your campaign. Email validator tools will validate only the active email addresses and sort them into your list.
- Clean Email Lists: When your email list is full of garbage or inactive emails, your emails will be sent nowhere. Cleaning the garbage emails is time-consuming and will take a lot of effort. An email list validation tool can do this hard work for you and will save most of your time.
- Uphold The Brand Reputation: This tool can help you keep your brand reputation. How? When your email list is cluttered by inactive or garbage email addresses and the bounce rate is higher, mailbox servers may think you are doing spam. As a result, your email will land in clients' junk boxes, and your brand reputation will be down. By cleaning the email list regularly, these tools can keep your brand reputation upward.
Final Word
Email verification tools are essential for keeping your email list clean and active. These tools make your email marketing efforts more effective. These tools help improve accuracy, deliverability, and low bounce rates, which leads to more participation and a better return on investment (ROI). No need to rush; choose an email address validation tool for your business wisely, as it is going to be your best friend in your email marketing. Do more research and pick the right one to boost the email marketing power for your business.
